Ever , traditional media who are assumed to know that he is the media , including new media . Even if the new media business does not do well , will find an excuse : "Flower of energy is not enough ." Moreover, there is an everlasting absolute truth - " institutional constraints ."
Really true? China regional media than just the birth of new media as early as 10 years only, so far nearly 2,000 newspapers comparing the output value , had to admit that a strong system , but also had to sigh institutional importance of the Internet too late .
Back to the topic of new media . If you really profound analysis , you will find a very fundamental reason is that people do not know how traditional media new media ! I have heard an example of a newspaper organizing a local community leader ordered his men to edit posted by media canonical form - every day, those great , glorious and correct news to post positive energy in the form of queuing occupation livelihood master this new position . In fact , even a little bit understand the sentiments of the leaders are doing to know what would happen .
To sum up , the traditional media, new media, there are two stumbling block transformation :
1 , technology development has brought migrate user habits change channels triggered , causing the contents of the production crisis .
2 , the media channels to follow changes in technology and shows the most critical non-adaptive - profit model changes brought revenue crisis .
Modern newspaper has more than 200 years of history, in the production process and the way revenues already has a very good system . We are currently faced with IT triggered the third industrial revolution , the revolution will make many of the rules of social production areas rebuild and rebuild a new process system ; and, unfortunately , the media field brunt !
First we look at the content production changes. Fundamentally speaking , from the media content production crisis in the form of change.
No one understands such a theory : people began to computers, smart phones, smart TVs access to information , the terminal's private media selection brings personalized with newspapers , TV listings mandatory information channels way more and more weak , while new and emerging forms of media compete audience reading habits.
However, anyone convicted of such a mistake : do not change the content and form, such as the title of the article , such as the image size ( computer picture with cell phone picture vary greatly in size ) , it is free to copy content. Do not ask the audience situation corresponding channels or solicitation Advertising random delivery ( such as melatonin must be invested in newspapers, television , computers and mobile phones will not fit ) .
Summary of new media content production , is the core of a new user-centric content production philosophy:
√ revisit crowd positioning .
√ depending on the crowd to redefine communication channels and channels form of expression.
√ revisit new media marketing services under mode.
√ re-examine the content of new media production management .
Look at the profit model is more troubling crisis . Profit model is essentially a crisis triggered by the content changes : Since we can not force the reading, you can not continue to force more advertising . CCTV Standard King are at stake , how many people still insist on pure advertising ? You can use the mouthpiece channel advantages brought by the value , but you can no longer bring credibility overdraft mouthpiece identity .
More info:
http://129.217.232.22/startupwiki/index.php?title=What_You_Need_To_Know_When_Shopping_For_Laptops
http://132.252.182.11/frida_levy/index.php?title=Laptops_101:_What_To_Look_For_When_Purchasing
http://247digitallearning.com/index.php/profile/102762
http://8tracks.com/smash7detail
http://alasbarricadas.org/ateneo/index.php?title=When_It_Comes_To_Laptops,_We_Will_Teach_You_It_All
http://alt64.org/wiki/index.php?title=Essential_Tips_For_Purchasing_The_Best_Laptop_For_Your_Hard_Earned_Cash
http://alt64.org/wiki/index.php?title=Going_Shopping_For_A_New_Laptop?_Check_These_Tips_Out_First!
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